I know they say that sex sells almost anything, and I’ve mentioned this a couple of times on the Gay Body Blog before. But when it comes to the cross over between mainstream product marketing and adult, one area that sometimes manages to cross the line with ease before heading back again is underwear.
There are some men’s brands out there that really pull it off perfectly, and Andrew Christian has to be the biggest and most talked about sexy men’s underwear brand there is.
I shared some of their hot shoots before, and when I found this recent one featuring the gay porn star Jake Andrews teasing and showing off their wares it became apparent that they’ve jumped right into the marketing to gay men, no bones about it (excuse the pun lol)
The man himself is gorgeous. I know a few of you will have seen him around on some of our favorite sites, and we’ve featured him here on the blog before too – check it out.
I love these daring marketing shoots, they really hit the right audience and they’ve really pushed it pretty far now. I think all that’s left is to mix it up with some brand placement right in some gay porn shoots… Just like a certain sex toy brand did to amazing effect!